As a business owner, you know how important it is to “keep up with the times” when it comes to successful marketing strategies. You want to set your store and its products apart from competitors in your area and should strive to be the first on your clientele’s radar. The best way to ensure that your business continues to grow is to maximize how often your customers see your business in local searches. Whether your store provides framing supplies, moldings, display cases, high definition printing services or a combination of any of these things, local search results favor the businesses with the most complete and accurate information. Providing and updating business information in Google My Business can help your local ranking on Google. Here’s how:
Verify your location(s) and keep your hours accurate
Since business depends on people coming into your store, you should verify that your location(s) are up-to-date in order to appear for users across Google products, like Maps and Search. Additionally, you should enter your opening and closing hours, including special holiday hours, to let potential customers know when you’re available. Keep the daily hours updated so customers feel confident you will be open when they travel to your location after finding you via Google search.
Add and keep photos of your inventory up-to-date
Consumers are visual, especially when it comes to quality and style. Since you’re trying to maximize how often your customers see your business in local searches, showing them what they can find at your store on a basic search will entice them to come to you rather than another store with no photos. Consider a variety of shots to show off what you have to offer. Shots can include a variety of frames, specialty mats, or molding options such as metal or glass, etc. Before and after photos can get potential customers to visualize their finished project. Also include a few shots of your staff assisting customers to portray your store as a welcoming and helpful environment.
Interact with customers by responding to reviews
Show that you value your customers and the feedback they leave before other potential customers even come into your store by managing and responding to reviews via Google. Create a link that you can share and encourage customers to rate their experience. When your store is searched on Google, you want locals to see that your store is highly rated by a large number of people. It’s very likely that someone who does a simple Google search to find the best frames, display cases, and other related supplies in the area will be instantly attracted to the business that has the most and best reviews. Strive to be the best-ranking business of your kind.
While improving your business’s searchability on Google by using the above tactics, also keep in mind that local results are based primarily on relevance, distance, and prominence. These factors are combined to help your potential customers find your store in their Google search. Be sure to add complete and detailed business information, clarify your store’s location, and make sure your store has a reputation that is optimized by the quality of products and services you provide.